After retiring from an executive sales job I founded Southwest RV Adventures (SWRVA). I try to approach the business from the renters perspective. One of the things that I found frustrating when renting from the larger national rental companies was that they offer what appeared to be very low per day rental prices however when you and included basic things such as kitchen utensils, small appliances etc. the cost almost doubled. Therefore at SWRVA all that stuff is included so you can start your vacation on the right foot.