In 2025 travelers want better trips not multiple trips.
Quality Takes Precedence
The majority of American travelers (63%) will be focused on quality over quantity this year, planning for fewer vacations overall, but designating a larger budget to each trip. Accordingly, 41% plan to take longer trips this year than they did in 2024. Annual travel has become a valued part of Americans’ lives, with 90% planning to travel at least as much in 2025, compared to last year. With quality at the forefront of travelers’ minds, it’s no surprise that they’re excited to focus their travels around their passions, hobbies, and interests and spend top dollar to make it happen.
Microtrend: Annual Trips Are Making a Comeback
Remember being a kid and looking forward to that one big trip you took every year? Maybe it was a classic camping trip where you all piled in an RV, or an enchanting trip to the Campsites at Fort Wilderness at Disney World. 67% of respondents who are parents want to bring back that magic, and make up the majority of the 53% of overall respondents planning an annual trip with family or friends in 2025, showing a 10 percentage point increase over last year.
With many planning annual trips this year, it’s easy to see why 65% of travelers consider spending quality time with family the most important factor when making travel plans – an 8 percentage point increase from the 2024 Travel Trend Report.
